Single Parent Family Travel – An Untapped Niche Market
February 28, 2018
The travel industry loves to focus on family travel. We see many family packages geared towards parents escaping for a break with mom, dad and two children.
Single adults vacationing with children generally seem to be put into the category of ”family travel”. It is true that the majority of America’s children live in families with two parents. In fact, 69% to be exact are not single parents. However, it does seem that the travel industry ignores the single parent family travel market of 12 million single parents in the USA, and 320 million worldwide. The single parent family travel is a niche that is ignored and untapped.