There is much talk about Millennials and how they are influencing the travel market.
As the largest living generation at the moment, they have received their fair share of
focus from the tourism industry and any others that want to buy into their attention.
Are they worth the focus? Let’s take a look.
Millennials work to live, not live to work. They also like to travel frequently. As travelers,
Millennials are an adventurous demographic that seek authentic experiences, fueling their
love for travel.
Millennials are predicted to have the most buying power within the next five years, but
Generation X is still the reigning big spender when it comes to travel. Millennials traveled
35% more in 2017, according to 2017 Portrait of American Travelers survey. This group
is growing into more seasoned travelers.